Adidas to Sell Shoes Based on Yeezy Designs Following Break With Kanye West

German sportswear brand is the sole owner of all rights to existing products, except the Yeezy name

Kanye West is offering to buy alternative social network Parler shortly after getting locked out of Twitter and Instagram for anti-Semitic posts. Here’s what the deal means for Parler and the emerging universe of alternative social-media platforms popular with conservatives. Illustration: Getty Images/Christoph Dernbach/Zuma Press

Adidas AG said it would start selling shoes based on Yeezy designs in a bid to rebound after scrapping the lucrative partnership with musician and designer Kanye West that had spawned one of the company’s most successful product lines.

Finance chief Harm Ohlmeyer said the sporting-goods giant was the sole owner of all rights to existing products, except from the Yeezy name, and that the company intended to make use of those rights as early as the end of next year.

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