Musk’s strategy at Twitter might work at a startup, but Twitter is a mature company in an extremely competitive market, with little prospects for growth.

Christopher Mims
Technology Columnist, The Wall Street Journal
Christopher Mims is a columnist who writes about technology for The Wall Street Journal's tech bureau in San Francisco.
The subjects of his columns vary widely from one week to the next. He has written about bidets, brain implants, the cult of the founder, the history of technology, innovation, venture capital, robotics, batteries, energy, materials science, wireless communications, AI, data science, telepresence, microchips, logistics, IT, 3D printing and autonomous boats, trucks, cars, drones and flying taxis. Christopher joined the Journal from Quartz, where he also covered technology. He has won a Sabew award for commentary, and has written a book, “Arriving Today” on how supply chains work.
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