Kate Jhaveri fills the vacant top consumer marketing job at the popular video-sharing app.
Leslie Sims of Deloitte Digital will join the alternative-meat brand as chief marketing and creative officer in January
Twitterโs reputation among consumers and advertisers is at risk from the tumult unfolding under new owner Elon Musk, some branding executives and other observers say, even as some Twitter users think the change in leadership could improve the platform.
In retail, fast food and delivery, robots with names like Roxo, Rita and Scout have delivered mixed, sometimes quirky results, at costs some companies find too high. In the best of cases, the robots are taking the strain off their human co-workers.12
Airbnb said its strategy of slashing advertising spending, investing in brand marketing and lessening its reliance on search-engine marketing is continuing to pay off.
Marketing campaigns regularly feature characters who are identifiably gay or transgender, but many consumers say such representation can feel inauthentic and some advocates argue marketers are missing opportunities to engage with the LGBT audience.
On the sidelines of an industry conference, marketers strategize on how to prove their budgetsโ worth as some companies begin retrenching for tepid growth.
The legal process of separating a brand from a celebrity spokesperson can be long and costly.
Tammy Henault joins the league as it introduces a new digital app and membership programs as part of its direct-to-consumer drive.
The firm, now valued at $1.5 billion, plans to move further into ad sales and eventually go public, its CEO says.
CEO Mark Read says the company expects no slowdown in the fourth quarter but noted macroeconomic challenges coming in 2023.