Leslie Sims of Deloitte Digital will join the alternative-meat brand as chief marketing and creative officer in January
Twitter’s reputation among consumers and advertisers is at risk from the tumult unfolding under new owner Elon Musk, some branding executives and other observers say, even as some Twitter users think the change in leadership could improve the platform.
In retail, fast food and delivery, robots with names like Roxo, Rita and Scout have delivered mixed, sometimes quirky results, at costs some companies find too high. In the best of cases, the robots are taking the strain off their human co-workers.
Airbnb said its strategy of slashing advertising spending, investing in brand marketing and lessening its reliance on search-engine marketing is continuing to pay off.
Marketing campaigns regularly feature characters who are identifiably gay or transgender, but many consumers say such representation can feel inauthentic and some advocates argue marketers are missing opportunities to engage with the LGBT audience.