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https://www.wsj.com/articles/dont-have-44-billion-for-your-own-social-media-network-try-mastodon-11668002451

Don’t Have $44 Billion for Your Own Social-Media Network? Try Mastodon.

As Elon Musk takes over Twitter, many are checking out this alternative. It could be the future of social media—if you can figure it out.

Photo Illustration by Chaya Howell/The Wall Street Journal, Mastodon, Twitter, iStock
Joanna Stern hedcutBy Joanna Stern

My posts have been popping this week. So many likes and replies—especially the one about dogs vs. cats. (Dogs, duh.) Yet all the while, I kept thinking about the one man who controls my fate on this social network.

Ruud Schilders.

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Copyright ©2022 Dow Jones & Company, Inc. All Rights Reserved

This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com.