Twitter Launches Gray ‘Official’ Label to Verify Certain Accounts

The designation indicates whether the social-media company has verified the authenticity of the account and differs from the blue check mark available for purchase

Twitter is launching a new ‘official’ label for accounts of governments, companies, major media outlets and others. Photo: Laura Morton for The Wall Street Journal

Twitter Inc. is launching a new, gray “official” label that will indicate whether the social-media company has verified the authenticity of an account, the latest development in the platform’s verification process under new owner Elon Musk.  

Accounts that will receive an official label include those of governments, companies, major media outlets, publishers and some public figures, said Esther Crawford, director of product management at Twitter, according to her LinkedIn profile. 

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